Blog and Content Writing Living Bridge Pune

Blog & Content
Writing Workshop

A Guide to becoming a Popular Blogger and a Successful Content Writer

| Made for the Aspiring Writer |

Pune, India
Mentor: Kalyani Sardesai
Duration: 2 Days

Living Bridge is proud to present a workshop on two of the latest and most popular genres of writing: Blog and content writing.
Find out how and why the genres intersect, and what makes for a popular blog and well-written content.

The proof of the pudding, writing, is in the reading, and in this era of information overload it is the reader who is doing you a favor by reading your stuff. So make sure you don’t let them down.

Senior journalist, book editor, author and trainer Kalyani Sardesai will take you through the paces in the course of a two day long workshop.


Kalyani Sardesai Senior Journalist and Teacher
Kalyani Sardesai

Kalyani Sardesai is a Pune-based freelance journalist and copywriter. With over seventeen years experience in assorted media, she has worked for National dailies like The Indian Express, DNA and the Times of India, and is currently writingfor the business magazine Corporate Citizen, and the website She also ghost-writes a column for her golden retriever Lassie in Pune’s newly launched petzine: “Tell Tail.” 

As a reporter, she worked on a gamut of beats including: education, real estate, lifestyle and celeb features, entertainment, books, theatre and the working of the family court.

In her stint as a copywriter, she has worked on several branding assignments for corporates and hospitality services, short film scripts, real estate brochures, slogans and music videos.

Her academic qualifications list a gold medal in the Bachelors of Communication and Journalism exam from the Department of Communication and Journalism, University of Pune, followed by an MA in English Literature from Nowrosjee Wadia College (in which she topped her college.) She also has a PG Diploma in Advertising from the Institute of Communication Management, Bangalore, besides a diploma in Public Speaking from the Institute of Public Speaking, Pune, and another BA degree with Eco Honours.

She is currently working on her first book, apart from teaching creative and feature writing.


Workshop Contents:

  • What is a blog? How does it differ from other genres of writing?
  • Getting started–defining your focus
  • Blogging out of interest
  • Blogging for money
  • Attracting readership
  • Importance of visuals, fonts and formatting
  • Discussing popular blogs
  • Writing exercises + Feedback

  •  What is content writing ?
  • Qualities of a good content writer
  • Tips and tools to become a good content writer
  • Writing exercises +feedback
Content Writing Course Pune
Hands On Writing Exercises
Blog Writing Course Pune
Certificate Course with Small Groups for Focused Learning

Blog and Content Writing

30 - 31 May

10:00am to 05:00pm
Early Bird Offer: Rs.3750/-
(Offer Valid till 20th May)
Total Seats: 12

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