| Made for the Aspiring Writer |
Mentor: Kalyani Sardesai
Duration: 2 Days
Living Bridge is proud to present a workshop on two of the latest and most popular genres of writing: Blog and content writing.
Find out how and why the genres intersect, and what makes for a popular blog and well-written content.
The proof of the pudding, writing, is in the reading, and in this era of information overload it is the reader who is doing you a favor by reading your stuff. So make sure you don’t let them down.
Senior journalist, book editor, author and trainer Kalyani Sardesai will take you through the paces in the course of a two day long workshop.
Kalyani Sardesai is a Pune-based freelance journalist and copywriter. With over seventeen years experience in assorted media, she has worked for National dailies like The Indian Express, DNA and the Times of India, and is currently writingfor the business magazine Corporate Citizen, and the website Pinksworth.com. She also ghost-writes a column for her golden retriever Lassie in Pune’s newly launched petzine: “Tell Tail.”
As a reporter, she worked on a gamut of beats including: education, real estate, lifestyle and celeb features, entertainment, books, theatre and the working of the family court.
In her stint as a copywriter, she has worked on several branding assignments for corporates and hospitality services, short film scripts, real estate brochures, slogans and music videos.
Her academic qualifications list a gold medal in the Bachelors of Communication and Journalism exam from the Department of Communication and Journalism, University of Pune, followed by an MA in English Literature from Nowrosjee Wadia College (in which she topped her college.) She also has a PG Diploma in Advertising from the Institute of Communication Management, Bangalore, besides a diploma in Public Speaking from the Institute of Public Speaking, Pune, and another BA degree with Eco Honours.
She is currently working on her first book, apart from teaching creative and feature writing.
- What is a blog? How does it differ from other genres of writing?
- Getting started–defining your focus
- Blogging out of interest
- Blogging for money
- Attracting readership
- Importance of visuals, fonts and formatting
- Discussing popular blogs
- Writing exercises + Feedback
- What is content writing ?
- Qualities of a good content writer
- Tips and tools to become a good content writer
- Writing exercises +feedback
Blog & Content Writing
28 - 29 Sept
10:00am to 05:00pm
Early Bird Offer: Rs.3750/-
(Offer Valid till 18th Sept)
Total Seats: 12