| For the Roaming Foodie in You |
Mentor: Kalyani Sardesai
Duration: 2 Days
Food and travel writing has emerged as one of the most popular genres of writing across the Internet. Above all, they rank very high among the most read and shared blogs.
Before going on a weekend getaway or just an evening out with friends, we tend to check for reviews or articles about the place. Moreover, we sometimes even make plans after reading about something interesting.
Therefore, not only does food and travel writing have a definite market, but both genres are increasingly paying well to the freelance writer. So, if you are an explorer and want to earn whilst doing what you love, then this workshop is for you.
However, memorable reads on both food and travel need the writer to be a connoisseur as well as a researcher. Writing a lucid piece on your last vacation or your favorite cuisine/ restaurant, is both an art and craft.
Chutzpah is as important as craft. Particularly if you want your piece to be several notches above the competition.
Not to worry, senior journalist and author Kalyani Sardesai will be happy to take you through the nuts and bolts of both food and travel writing in the course of this two day workshop in Pune.
Bon Voyage and Bon Appétit will have a whole new meaning, once you discover the potential and promise of both these terms.
Kalyani Sardesai is a Pune-based freelance journalist and copywriter. With over fifteen years experience in assorted media, she has worked for National dailies like The Indian Express, DNA and the Times of India, and is currently writing for the business magazine Corporate Citizen, and the website Pinksworth.com. She also ghost-writes a column for her golden retriever Lassie in Pune’s newly launched petzine: “Tell Tail.”
As a reporter, she worked on a gamut of beats including: education, real estate, lifestyle and celeb features, entertainment, books, theatre and the working of the family court.
In her stint as a copywriter, she has worked on several branding assignments for corporates and hospitality services, short film scripts, real estate brochures, slogans and music videos.
Her academic qualifications list a gold medal in the Bachelors of Communication and Journalism from the Department of Communication and Journalism, University of Pune. Followed by an MA in English Literature from Nowrosjee Wadia College. She also has a PG Diploma in Advertising from the Institute of Communication Management, Bangalore. A diploma in Public Speaking from the Institute of Public Speaking, Pune.
She is currently working on her first book, apart from teaching creative and feature writing.
- The importance of a well written travel piece.
- How to write about your own experience.
- Discussion on noted travel writers.
- Importance of local laws and cultural mores.
- How to write a food article.
- Discussion on noted food writers.
- Knowledge of certain culinary graces.
- Writing an effective restaurant review.
- Food and travel blogging. Putting the spotlight on the blog as a specific genre
- Writing exercises in class.
Popular Food and Travel Bloggers (Indian and International):
20 - 21 July
10:00am to 05:00pm
Early Bird Offer: Rs.3200/-
(Offer Valid till 10th July)
Total Seats: 12