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Living Bridge is proud to present a workshop on two of the latest and most popular genres of writing: Blog and content writing.
Find out how and why the genres intersect, and what makes for a popular blog and well-written content.
The proof of the pudding, writing, is in the reading, and in this era of information overload it is the reader who is doing you a favor by reading your stuff. So make sure you don’t let them down.
Senior journalist, book editor, author and trainer Kalyani Sardesai will take you through the paces in the course of a five day long workshop (2 hours per day)
COMPLETING THIS WORKSHOP WILL HELP YOU:
- Find a niche that suits your interests.
- Learn how a popular blog works.
- Learn how to generate an income with writing.
- Get started with your writing career.
- Receive an e-Certificate on completion of the workshop (minimum 80% attendance).
WHO IS THIS WORKSHOP FOR:
Are you preparing to start a blog? Are you looking start a career in content writing?
Whether you want to start writing to generate income or just as a hobby, this workshop is for you. All we need from you is a passion for writing and a willingness to commit your time to this workshop.
- What is a blog? How does it differ from other genres of writing?
- Getting started–defining your focus
- Blogging out of interest
- Blogging for money
- Attracting readership
- Importance of visuals, fonts and formatting
- Discussing popular blogs
- Writing exercises + Feedback
- What is content writing ?
- Qualities of a good content writer
- Tips and tools to become a good content writer
- Writing exercises +feedback
About the Mentor
Journalist & copywriter
Kalyani Sardesai is a Pune-based freelance journalist and copywriter. With over seventeen years experience in assorted media, she has worked for National dailies like The Indian Express, DNA and the Times of India, and is currently writingfor the business magazine Corporate Citizen, and the website Pinksworth.com. She also ghost-writes a column for her golden retriever Lassie in Pune’s newly launched petzine: “Tell Tail.”
As a reporter, she worked on a gamut of beats including: education, real estate, lifestyle and celeb features, entertainment, books, theatre and the working of the family court.
In her stint as a copywriter, she has worked on several branding assignments for corporates and hospitality services, short film scripts, real estate brochures, slogans and music videos.
Her academic qualifications list a gold medal in the Bachelors of Communication and Journalism exam from the Department of Communication and Journalism, University of Pune, followed by an MA in English Literature from Nowrosjee Wadia College (in which she topped her college.) She also has a PG Diploma in Advertising from the Institute of Communication Management, Bangalore, besides a diploma in Public Speaking from the Institute of Public Speaking, Pune, and another BA degree with Eco Honours.
She is currently working on her first book, apart from teaching creative and feature writing.
What people are saying
“A very good learning experience, with insight about ingredients that make blog and content writing more appealing, and also be cautious about the do’s and dont’s. Our Mentor (Kalyani S) was crisp and discreet in her feedback and we had to apply the knowledge we gained at every step of the course. The writing part was challenging but that’s one reality about writing, it has never been easy.”
“It was a learning experience that cleared most of the qualms I had about my own writings. Thank you Prof. Kalyani Desai, for the first time in all these years I could relate to most of the learnings you shared and I am now equipped to put them in practice. Thanks Living Bridge for hosting this enriching experience and my fellow participants.”
Abhijit MajumdarIT Professional
“Thank you Living Bridge!!I would like to thank Kalyani ma’am for improving our language skills and grammar which is an essential part in our day to day life! It was an amazing experience! I would also like to thank Aziz sir and Ruta ma’am for giving us an opportunity to be a part of Living Bridge! Kudos!”
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The course was put together very well. It covered all the aspects I wished to learn. The Trainer, Kalyani Sardesai is an accomplished workshop leader. She is fluent with her explanations and lively. She ensures that everyone learns. Enjoyed the workshop.